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Employee Spotlight: Chris MacDonald


Chris MacDonald - Senior Account Executive for TÜV SÜD CanadaChris MacDonald

Senior Account Executive for TÜV SÜD Canada

#FutureInYourHands – This motto properly describes how TÜV SÜD empowers its employees. It’s best to hear from TÜV SÜD executives and staff members what their personal experiences are working for TÜV SÜD.

Can you describe your role within the company?
I am currently a senior account executive for TÜV SÜD in Canada. My primary focus is on Product Services (PS) clients in commercial and industrial markets. I have been lucky enough to be with TÜV SÜD for almost 15 years and I’ve had the privilege to represent most of the services we sell in the market place, and work with international teams on multiple occasions.

How did you choose this career path?
I started in the software industry, and TÜV SÜD happened to be a natural move from this. My previous role was Sales Manager for a software development company whose primary focus was the development of new products. When I entered the testing industry, I realized that software development’s position in the product development portion of the lifecycle provides us with an interesting view of the market overall.

Do you have any role models you look up to, who have helped you in your career?
I tend to admire leaders with integrity of purpose and effort. When you have integrity and demonstrate it, your work will always be better and more readily recognized.

What do you enjoy most about your job and/or engineering in particular?
I truly enjoy the team environment here in our offices in Canada. We do have some very talented team members and we tend to complement each other well.

Are there any challenges you’ve faced during your career that have taught you important lessons?
From the moment I joined TÜV SÜD Canada in 2005, I have seen constant growth and change. This has been exciting but can also be somewhat challenging. I have developed a bit of an instinctive mentality towards new and different things that allows me to react quickly and anticipate.

In keeping with that theme, I also had the great opportunity to take part in the TÜV SÜD JUMP management training program about 7 years ago. This program had a major impact on how I approach my regular work and my life in general. Over the course of a year our JUMP team was presented with major corporate projects that had a desired outcome. This group work was challenging and very rewarding.

Is there an engineering-related innovation that you find fascinating or are inspired by?
I was part of the AI products group last year on a joint project with IBM in Munch. We spent a week reviewing and developing new product ideas and implementations. I am fascinated by all of the potential products/services and other innovations that this new technology brings. Artificial Intelligence will continue to provide services in coming years.

What do you think this industry will look like 20 years from now? How will it change?
Our fundamental business will continue to change in the next generation. Of course, practical testing will never disappear, but some testing will become virtual and extrapolative, providing for more competition and opportunities for new disciplines within the company. Of course, this is one of the exciting elements of AI. More and more standards for testing will become harmonized as the distance between markets disappears. Moreover, supply chains will shrink, and manufacturing will change in order to meet the needs of an increasingly demanding marketplace. The certification bodies that can act quickly, providing expertise and global certification with innovative services will be the successful organizations.

What advice do you have for young people considering entering this field?
My only advice is to build your team and your larger network. This company has always promoted team players and forward thinkers, and I encourage young people to find similar environments. There are opportunities within the company far beyond your desk and workstation.

When not working, how do you spend your spare time?
I am an avid guitarist and songwriter with my own little home recording studio. Who knows, I may write the next big hit? I am also happy to coach my son’s sports teams whether it is baseball, hockey, or lacrosse. 


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