Our Brand

TÜV SÜD certification marks are widely recognized and respected symbols of trust that enhance the value of an organization’s brand by demonstrating its commitment to meeting international standards for quality, safety and sustainability. The octagon logo forms the basis for the TÜV SÜD certification mark. The key difference is that the certification marks include a conformity statement. The statement summarizes the conformity of the products, systems or persons with the various applicable guidelines, laws, standards and quality requirements. The TÜV SÜD certification marks are used by TÜV SÜD customers who have fulfilled the necessary certification mark requirements.

More information about the TÜV SÜD certification marks and certificates can be found here.

The TÜV® mark

TÜV SÜD is the largest TÜV organization in the world. All TÜV companies are protected by the TÜV® registered trademark.

Protected worldwide: The TÜV brand

TÜV is one of Germany's best-known brands, as surveys have shown time and again. Three letters that have become synonymous with safety and certainty, reliability and impartiality. TÜV organizations ensure these principles are applied not only in Germany, but around the world. Brands make life easier because they ensure recognition, or, in simple terms, we know immediately who we are dealing with and which services and goals are involved in the company in question. However, this can only work if the use of a brand name is actually restricted exclusively to those companies for which it has been registered. Brands must be protected in the interests of both the customers and the companies. Like other TÜV organizations and their joint association VdTÜV, TÜV SÜD is therefore making every effort to maintain and strengthen the protection of the TÜV brand.

Comprehensive brand protection around the world

The TÜV brand is the hallmark of the German TÜV organisations and may only be used by them or their TÜV subsidiaries, i.e. it may not be used in a metaphorical sense in political or other debates, such as 'education TÜV', or 'donation TÜV' to denote general quality testing for education, charity organizations etc. The TÜV brand is registered with the German Patent and Trade Mark Office (DPMA) and the Office for Harmonization in the Internal Market (OHIM) and numerous foreign trade mark offices, and thus enjoys legal protection in almost every country in the world.

TÜV SÜD has defined this brand even more distinctively and added further characteristics for its own organization. The brand and the blue octagon have come to represent the value which we bring to businesses as well as a symbol of trust for consumers worldwide.