The EU AI Act’s impact on U.S. businesses

On-demand webinar

How ISO/IEC 42001 Artificial Intelligence Management System (AIMS) creates an advantage

Watch this complimentary on-demand webinar for 1 hour with Q&A to learn more about the growing importance of Artificial Intelligence (AI) governance as a foundation for responsible and sustainable AI adoption. With the AI market projected to reach USD 3.5 billion by 2030, organizations face rising expectations from regulators, investors, and customers to demonstrate robust oversight.

During this compelling session you will learn more about the EU AI Act as the world’s first comprehensive AI regulatory framework, setting a risk-based model with far-reaching implications for global businesses. Complementing this, ISO/IEC 42001 establishes the first international management system standard for AI, offering practical tools to align innovation with compliance. Effective AI governance is not only a compliance requirement but also a driver of trust, resilience, and market growth.

Be sure to join this session to learn more about:

The EU AI Act’s impact on Businesses in the Americas
Why AI Governance Matters
The importance of ISO/IEC 42001 Artificial Intelligence Management System (AIMS) Certification
Training Programs offered by TÜV SÜD Academy

About the speaker

Ali Behbahani

Global Product Portfolio Manager - Cybersecurity & AI Certification, TÜV SÜD

With over two decades of leadership in mission-critical industries, Ali Behbahani combines deep expertise in IT, OT, and AI to help organizations navigate the evolving landscape of cybersecurity, AI governance, and global regulatory frameworks. He works with companies to perform business impact evaluations, risk assessments, and risk mitigation planning, while assessing how their products affect individuals, communities, and society at large.

In his current role, Ali leads TÜV SÜD’s global cybersecurity and AI certification programs, advancing the adoption of ISO/IEC 42001 as a responsive and ethical AI framework across industries from finance to healthcare. Positioned as both a strategic advisor and “North Star” for organizations worldwide, he develops AI policies and procedures that reduce costs, enhance trust, accelerate compliance, and foster innovation — bridging regulatory obligations with measurable business value.

Dr. Ibrahim Halfaoui

AI Quality Lead, TÜV SÜD

Dr. Ibrahim Halfaoui brings over 12 years of hands-on experience in artificial intelligence, AI project management, and applying AI and machine learning to solve complex business challenges in different contexts (Automotive, Insurance, TIC, etc.).

At TÜV SÜD, he serves as an AI Quality Lead, focusing on quality, trustworthiness, compliance, and guiding organizations through successful AI adoption and transformation.

Dr. Ibrahim Halfaoui earned his PhD from the Technical University of Munich (TUM) and holds an MBA from the Quantic School of Business and Technology (QSBT), specializing in entrepreneurship, innovation, and technology.