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Your intended purpose is your commercial strategy

Discover how intended purpose influences commercial claims, risk class, development priorities and post certification growth.
On Demand

Webinar

08 Oct 2026

English

Overview

You may think that intended purpose and MDR classification are simply regulatory requirements that need to be defined before development can move forward. In reality, these decisions have far-reaching implications. They can influence clinical evidence requirements, development priorities, regulatory pathways, claims and ultimately the commercial potential of a medical device. 

The challenge is that these decisions are often made incrementally rather than as part of a deliberate strategy. Product objectives, claims and classification can evolve through a series of individual decisions, making it difficult to understand their combined impact. 

In this 60-minute complimentary webinar, our expert will explore two hypothetical medical device software applications built on similar technology but designed for different intended purposes. Through these examples, participants will see how different approaches can lead to different evidence expectations, regulatory pathways and product positioning opportunities. 

Webinar details

  • Format: 60-minute live webinar with practical examples, expert discussion and Q&A 

  • Language: English

  • Speakers: Malte Knowles Schmidt

Before registering, ask yourself:

  • How were your current intended purpose and claims defined?  
  • Have you evaluated the commercial potential of your planned product claims or just their risk class implications?  
  • What evidence may be required to support your intended use objectives?  
  • How might classification and intended purpose decisions affect your future growth potential?  
  • Are key decisions being revisited as your product and business objectives evolve? 
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What you will learn

Intended purpose is not simply a regulatory statement. It is a foundational element that influences your commercial potential and many decisions throughout the product lifecycle.   

After attending this webinar, you will be better equipped to: 

  • Understand how intended purpose influences product claims, classification, clinical evidence requirements and growth potential. 
  • Evaluate intended purpose decisions in the context of product positioning, commercial goals and development priorities. 
  • Explore how the intended purpose may change when products pivot and mature as additional evidence becomes available.  
  • Understand how regulatory dialogue can reduce uncertainty, test assumptions and support more informed planning.  

Who should attend

This webinar is designed for early-stage MedTech companies and professionals involved in product development, regulatory planning and investment decision-making.  

It is particularly relevant for: 

  • MedTech founders and startup teams
  • Product managers and product development leaders
  • Regulatory affairs professionals
  • Innovation and R&D leaders
  • Investors, incubators and accelerators
  • Business leaders supporting medical technology commercialisation

This webinar is especially useful if you are: 

  • Defining or refining your intended purpose, product claims or commercial strategy 
  • Seeking greater clarity on the relationship between business objectives and regulatory requirements 
  • Planning future evidence generation activities  
  • Evaluating regulatory pathway considerations  
  • Preparing for investor discussions  

Meet our speakers

Speaker

Malte Knowles Schmidt - Global Portfolio Manager, TÜV SÜD Medical Health Services 

With experience supporting MedTech innovation and market access initiatives, Malte helps connect regulatory considerations with business objectives. In this webinar, he will share how intended purpose can influence regulatory pathways, evidence expectations and commercial opportunities.  

Continue the journey

This webinar is in a three-part series focused on helping MedTech organisations understand how regulatory decisions can be used as a business asset, not a blocker throughout their development journey.

Explore the Start-up & Investors Hub

This webinar forms part of TÜV SÜD's broader Start-up & Investors Initiative, designed to help MedTech startups and investors better understand regulatory considerations that may influence product development, investment readiness and commercialisation planning.   

Explore the Start-up & Investors Hub 

Learn from our expert

Learn how intended purpose, claims and classification can shape key development decisions before certification and why understanding them early matters. 
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