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Expert Roundtable with Uwe Meyer: How the TÜV SÜD Mark Helps Manufacturers Gain a Cutting Edge

Interview with Uwe Meyer, West Regional Operations Manager in the Product Testing Division at TÜV SÜD America

Jasmine Martirossian, Vice President of Marketing at TÜV SÜD America sat down with industry veteran Uwe Meyer, who leads the West Regional Operations in the Product Testing Division at TÜV SÜD America, to discuss the value of the TÜV SÜD Mark, and how it can help manufacturers gain a cutting edge.

Uwe, you’re very passionate when you speak of TÜV SÜD and the TÜV SÜD Mark. Given that you have over two decades of experience in the Testing, Inspection, and Certification industry, how do you see the TÜV SÜD Mark’s value in the marketplace?
Yes, it is hard to believe that I’ve been in this industry for nearly 25 years. I happened into the field by accident initially and didn’t know much about it but have come to love what I do.

This industry is in constant motion. I get to work with innovative customers that are bringing their interesting products to the market, and we get to be part of their journey through the TÜV SÜD Mark. The marketplace is continuously evolving and presenting new challenges, especially as manufacturers are developing and bringing new products to the market. This dynamic environment is very attractive. Most of all, I really appreciate the quality that our TÜV SÜD mark stands for. It’s rewarding to help manufacturers bring products safely to market. I have an immense sense of pride associated with the TÜV SÜD Mark.

What is so special about the TÜV SÜD Mark that makes you so proud, Uwe?
You know, I am a consumer just like the next person. As a consumer, you don’t often think about product safety and certification as you’re considering a purchase. But there is a peace of mind that is achieved through the efforts that we carry out in the background in the TIC (Testing, Inspection, Certification) industry.

Having started out in this industry years ago, and given the insights I have gained, I believe that the TÜV SÜD Mark confers a particular third-party validation when associated with a product.

The TÜV SÜD Mark is emblematic of our organization, which has its origins in Germany, and with it comes the culture of intense focus on quality, consistency, diligence that is reflected in the TÜV SÜD Mark itself.

Where do you see the power of the TÜV SÜD Mark for manufacturers? And why would a manufacturer want to use the TÜV SÜD Mark?
TÜV SÜD is a global organization and its marks are used widely in different jurisdictions under accepted guidelines. For instance, in the United States, TÜV SÜD has the NRTL (Nationally Recognized Testing Laboratory) designation, and the TÜV SÜD Mark is applied as part of that designation to indicate that products have met certain standard requirements for product safety testing, and are certified accordingly.

The TÜV SÜD Mark represents the highest level of quality and assurance. It’s an electrical safety Mark that assures that the product has met all applicable regulatory safety standards.

It’s an advantage for manufacturers in that the TÜV SÜD Mark tells their customers that they have done exceptional due diligence, and that their product is meeting or exceeding all safety and quality standards.

The TÜV SÜD Mark has global reach as it is broadly recognized around the world. It represents the consistency and quality that is the hallmark of our German roots.

In Germany, you see the TÜV SÜD Mark in the form applicable to the German market everywhere. For instance, you can see it as the GS Mark (“Geprüfte Sicherheit” in German, which means "Safety Tested") as well. I doubt you can spend even five minutes in public settings without seeing the TÜV SÜD Mark. It’s inside elevators, on the sides of escalators, on consumer products.

The TÜV SÜD Mark confers special distinction that can help our customers. By featuring the TÜV SÜD Mark on their products and associated packaging, the manufacturers can, in turn, market their products more effectively. The presence of the TÜV SÜD Mark inspires greater confidence among partners and end users communicating the message that the product manufacturer has taken the right steps, and practiced due diligence to meet safety standards. And our strong German engineering origin further reinforces that message.

Also, the presence of the TÜV SÜD Mark helps manufacturers enter global markets. The TÜV SÜD Mark is an internationally accepted mark. Additionally, with our strong Global Market Access (GMA) service, we advise manufacturers on the critical steps they need to take to enter specific country markets around the world. With our GMA service, we can also advise on which types of TÜV SÜD mark is needed for any specific market to enable them to sell their products there.


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