Case Study
Case Study
Client name: XYZ REALITY
XYZ Reality is a leading developer of augmented reality (AR) solutions for construction that give contractors and owners an accurate and objective way to manage projects. The company's award-winning innovation, “the world's most accurate engineering-grade AR™ solution powered by the Atom™”, has revolutionised construction practices.
The Atom combines a safety-certified hardhat, augmented reality displays, and the powerful compute capabilities of Intel i7. Construction teams using the Atom can view and position holograms of 3D BIM models on site with remarkable precision, achieving an accuracy level of 3-5 millimetres. This technology facilitates real-time validation and verification of construction works enabling immediate decision-making at every stage of the construction process. XYZ Reality's cutting-edge solution makes construction safer and more efficient whilst optimising operational efficiency, de-risking processes and reducing waste. This is a revolutionary move away from a reliance on 2D drawings and subjective, out of date data, towards a future where accuracy means each project is built right, first time.
XYZ Reality have an innovative product which they wanted to sell globally but they faced challenges in managing compliance with technical regulations. This was further complicated by an absence of harmonised standards and requirements. With differing national standards across countries and regions, they also needed to be fully aware of the regulations for each country or region they wanted to access.
Having no experience of the Global Market Access (GMA) process and the different and complex requirements laid out by individual countries, it made sense to engage TÜV SÜD’s GMA specialists. They’d already chosen to work with TÜV SÜD for their EU and US testing, so it was logical to continue the partnership for their market access needs.
To help them reach their target markets and expand globally, Charlotte Pemberton-Bennetts, GMA Manager, worked closely with them to establish the best way to achieve compliance. As this was their first GMA project, Charlotte walked them through the process.
Charlotte explains more:
“During the testing process, the company changed some of the model numbers, so our first step was to review the testing reports to make sure that all of the model numbers were correct and aligned. Next, we assessed the markets that they wanted to access. Ultimately, they are looking to sell their product across the world but initially, we are working to achieve access to 10 specific countries including India and Saudi Arabia.
We offered them a comprehensive GMA solution acting as their international regulatory approvals department and providing guidance on the compliance requirements and approval strategy for each country. By handling everything for them, we were pleased to be able to make the whole process painless and stress-free for them.”
XYZ Reality were keen to expand their reach into new countries, but the prospect of navigating the GMA process was quite challenging. Having no prior experience in this field, they were prepared for a steep learning curve and expected to invest a significant amount of time and resources to meet the process requirements.
Utilising our GMA expertise meant that XYZ Reality have been able to access the countries that they wanted to, greatly increasing their potential customer base. Our GMA solutions saved them time, effort, and money meaning that they could invest more in other areas of the business.
“TÜV SÜD’s GMA expertise and dedication not only made this complex process seem easy but saved us precious time and resources. Their assistance allowed us to make informed decisions, resulting in financial savings that we could then reinvest in strategic areas to drive our business growth. They’ve played a significant part in our global success."
Kaz Khaki, VP of Technology at XYZ Reality
Charlotte commented on the one-stop shop that TÜV SÜD provide for companies that want to tap into global markets:
"The XYZ Reality project has been incredibly satisfying to work on. Witnessing the company's successful expansion into new countries, thanks to our product testing and Global Market Access solution, has been truly rewarding. It's a testament to the collaborative efforts and the positive impact the TÜV SÜD team has when working together to support a client’s goal."
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