Life Cycle Assessments & Product Carbon Footprints Business Benefits

Beyond conducting LCA or PCF studies, the webinar emphasises the importance of critical review, validation, and verification. These steps are often overlooked but are essential to build trust, avoid greenwashing, and unlock benefits such as market differentiation, stakeholder confidence, and compliance with tightening global regulations (e.g., EU Green Claims Directive, CSRD, EU Battery Regulation).

Who would benefit from learning about LCA and PCF?

The webinar is intended for companies that need to strengthen their sustainability positioning, ensure regulatory compliance, and build market trust.

• Business decision-makers (CEOs, sustainability directors, operations managers, R&D heads) who influence product strategy and compliance.
• Sustainability and ESG managers responsible for reporting, compliance, and corporate responsibility.
• Marketing and brand managers who need credible claims to avoid greenwashing risks and strengthen brand trust.
• Industry professionals in sectors such as manufacturing, automotive, consumer products, and energy, where regulations and customer expectations are rapidly increasing.

Presenters

Dr. Mohammad Rajaeifar
Dr. Mohammad Rajaeifar has over a decade of experience performing life cycle assessment (LCA), carbon footprint analysis, and sustainability assessment projects, both in academia and industry. His background is in agricultural engineering and sustainability assessment, and he has worked on many products and services from biofuels and renewable energy to construction, agriculture, mining, and electric vehicles.

He has also published more than 40 papers over his years of experience in academia, most of which have been well received in both academia and industry. Mohammad also serves on the editorial board of various academic journals, such as the Journal of Cleaner Production and Data in Brief.

Aishwaryaa Shashi
Aishwaryaa Shashi joined TÜV SÜD in 2023 after completing her master’s degree in environmental management from Cranfield University. Her core focus is on delivering sustainability services, with specialisations in carbon footprint calculation, verification and validation, life cycle assessment (LCA) critical review, Environmental Product Declarations (EPDs), and chain of custody certifications such as ISCC PLUS and ISCC EU.

Aishwaryaa’s passion lies in translating complex sustainability standards into practical, actionable roadmaps that support real progress toward a low-carbon future.