soft toys in a playroom
5 min

Why Toy Testing Matters in Product Development

Posted by: Viktoria Vajda Date: 23 Jan 2025

Every year, thousands of toys fail safety tests worldwide, posing risks to children and causing significant financial losses for manufacturers. Toy safety testing is a crucial element in successful product development, protecting both manufacturers and children. Our comprehensive testing protocols address mechanical, chemical, and physical safety requirements while ensuring compliance with strict European and global standards. As industry experts in toy testing, we understand the critical role that comprehensive safety assessments play in successful product development.

The European Parliament has backed tighter new EU-wide rules to enhance toy safety, focusing on harmful substances such as endocrine disruptors and digital product risks. In 2022, toys topped the list of dangerous products alerts in the EU, comprising 23% of all notifications. So, it’s understandable that product safety testing in the EU has become increasingly complex, with evolving standards and regulations shaping the toy industry.

The specific EU standards that have been tightened include:

  1. EN 71 - This is the European standard for toy safety, which outlines safety requirements for toys intended for use by children.
  2. REACH Regulation (EC) No 1907/2006 - This regulation concerns the registration, evaluation, authorization, and restriction of chemicals, which includes limits on harmful substances in toys.
  3. Directive 2009/48/EC - This directive specifically relates to the safety of toys and includes provisions regarding the presence of harmful substances.

The new legislation sets specific limits on harmful substances, such as a maximum allowable concentration of 0.1% for bisphenol A (BPA) in toys. BPA is a chemical often found in plastics that can interfere with hormonal systems. Additionally, the regulations address the safety concerns associated with digital toys, which may present privacy risks due to their connectivity features.

We help manufacturers meet these requirements, ensuring compliance with essential standards while maintaining efficient development timelines.

In this blog post, we explore the fundamental aspects of toy testing and how proper testing procedures help ensure compliance and contribute to your product's success in the market.

Understanding Toy Testing Requirements

At TÜV SÜD, we understand that the complex landscape of toy safety standards requires deep technical expertise. The EU follows one of the strictest sets of safety standards globally, with compliance achieved through rigorous product testing.

Key Global Safety Standards

EN 71 is the comprehensive standard that governs toy safety in the EU and UK markets. This standard, originally developed by the EU in 1990, has evolved to meet modern safety challenges. The EN 71 framework encompasses these crucial testing categories:

  • Mechanical and physical properties
  • Flammability testing
  • Chemical migration analysis
  • Experimental sets requirements
  • Activity toys specifications

Age-Specific Testing Considerations

Testing protocols should recognise that children develop at different rates, requiring precise age-appropriate safety assessments. For products intended for children under 14 years, you should conduct specialised testing aligned with developmental stages. By definition, any product with play value for children under 14 must undergo a comprehensive safety evaluation.

Material Testing Requirements

Material safety forms a critical component of testing services. Under UK REACH regulations, we conduct thorough chemical safety assessments (CSA) to identify potential hazards. Laboratory testing covers essential elements including:

  • Total cadmium levels in polymers
  • Lead content in various materials
  • Restricted phthalates in plastics
  • Organic tin compounds

In 2021, the Denmark Technical University published a study commissioned by the UN Environment Programme (UNEP) that found harmful chemicals in 25% of children's toys. This is a great concern as infants and young children have greater sensitivity to chemical exposure due to their rapid metabolic rate, high surface area to body weight ratio, and fast-growing organs and tissues.

Contact our expert team to ensure your products meet all necessary safety requirements.

Impact on Product Design

Product Design and Early-Stage Safety Considerations

Producing safe toys requires a comprehensive approach from the initial concept phase. Our testing experience shows that reputable toymakers apply rigorous safety processes to their products. As a manufacturer, you need to consider crucial design elements such as:

  • Material selection and toxicity assessment
  • Structural integrity evaluation
  • Age-appropriate feature development
  • Durability testing protocols
  • Risk assessment procedures

Design Modifications for Compliance

According to Consumer Affairs, US hospital emergency departments treated around 231,700 toy-related injuries in 2023 for children aged 14 and younger. Your testing partner should be able to help manufacturers implement design modifications that address potential hazards while maintaining product appeal. Physical testing services can help you ensure toys withstand wear and tear through innovative design approaches.

Cost-Effective Development Strategies

Meeting safety regulations adds complexity to manufacturing processes, but you can optimise costs without compromising safety. As your initial investment in comprehensive safety testing may be substantial, you need to ensure you carefully choose your testing and certification partner for toys and childcare.

Complying with varying regulatory requirements across different countries and regions presents significant challenges. A company offering a global testing network helps you streamline compliance processes, reducing redundant testing and associated costs.

Partner with Our Experts: Contact our specialised toy testing laboratory to ensure your products meet safety standards while maintaining competitive market positioning. Our comprehensive testing services help you navigate regulatory requirements efficiently, saving time and resources in your product development cycle.

Risk Management Through Testing

Safety assessments form the cornerstone of toy testing services. Comprehensive risk management requires a systematic approach throughout the product lifecycle, ensuring every potential hazard is identified and addressed.

Identifying Potential Hazards

Safety assessment protocols are designed to identify and evaluate hazards at any stage of product development. We implement detailed analysis tools that examine the relationship between hazard likelihood and potential injury severity. Through our extensive testing experience, we've observed that early-stage assessments provide manufacturers with more options for risk reduction.

Mitigating Safety Risks

A multi-layered approach to risk mitigation involves testing protocols which evaluate:

  • Material composition and chemical safety
  • Structural integrity and mechanical risks
  • Age-appropriate design features
  • Foreseeable use scenarios
  • Environmental factors

When standard testing protocols don't fully address identified hazards, our experts conduct specialised risk assessments to ensure comprehensive safety coverage. Eliminating all risks isn't possible, so our role is to help manufacturers implement effective risk reduction measures.

Documentation and Traceability

Technical documentation services ensure complete compliance with regulatory requirements. The technical documentation we prepare is retained for ten years after market placement, providing manufacturers with robust compliance evidence. Our traceability system tracks everything from material sourcing to final distribution, enabling swift response to any safety concerns that might arise.

Partner with our experts: Let our specialised toy testing laboratory guide you through the complex landscape of safety compliance. Want to ensure your products meet all necessary safety requirements to help you gain a competitive edge in the market?

 Contact us today

Building Consumer Trust

Trust in toy safety has become increasingly crucial in today's market, with recent studies showing that many toys from some online marketplaces were non-compliant with local laws, and many of those were dangerous for children to play with. At TÜV SÜD, we're committed to helping manufacturers build and maintain consumer confidence through comprehensive safety testing.

Safety Certification Benefits

Certification services provide manufacturers with robust safety validation. CE marking is mandatory for accessing the 500 million consumers in the European Union and European Economic Area and failure to comply can lead to fines and product recall. Through our accredited testing facilities, we help manufacturers achieve:

  • UKCA certification for UK market access
  • CE marking for European trade
  • International safety certifications
  • Documentation compliance
  • Regulatory updates monitoring

Market Access Advantages

We've seen that proper certification significantly increases market access potential. Our global network of accredited laboratories ensures your products meet requirements across multiple jurisdictions. With 1000s of toys recalled every year due to safety concerns, our comprehensive testing services help manufacturers avoid costly market withdrawals and maintain consumer trust.

Brand Reputation Management

Brand protection through safety testing is crucial, as data shows that unacceptable levels of illegal and dangerous toys continue entering the market through various channels. We help manufacturers:

  • Mitigate risks associated with global sourcing
  • Build consumer confidence and loyalty
  • Maintain consistent quality standards
  • Document compliance thoroughly
  • Monitor ongoing safety performance

Professional toy testing delivers measurable benefits such as reduced recall risks, streamlined compliance processes, and enhanced brand reputation. Manufacturers who partner with accredited testing facilities tend to achieve better market outcomes and maintain stronger positions in their target markets.

Ready to ensure your toys meet essential safety standards?

Contact our expert team today to ensure your products meet global safety standards and build lasting consumer trust. Our comprehensive testing services help protect your brand while ensuring children's safety remains paramount.

Explore our toy and childcare testing and certification services if you want your products to succeed in global markets.

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