Will your green claims survive 27 September? The EmpCo Directive enters into force

From 27 September 2026, the EmpCo Directive (EU 2024/825) makes a series of common marketing practices unlawful across the EU. Generic environmental claims — "eco-friendly," "green," "climate-neutral," "carbon-neutral" — can no longer be used without recognised substantiation. Unverified sustainability labels are banned outright. Forward-looking commitments such as "net-zero by 2040" require a detailed and credible implementation plan on file.

Date: 15th July 2026
Time: 10:00 BST / 11:00 CEST (1 hour)
Language: English
Register now by submitting the form

For companies placing products on the EU market, this means every public sustainability claim, label, packaging line and product page needs supporting evidence — or it has to be pulled. Member States transposed the Directive into national law by 27 March 2026, and enforcement sits with national consumer authorities under the UCPD framework, with penalties to match.
The impact is sharpest in consumer electronics, cosmetics, food & beverage, textiles and e-commerce — sectors where sustainability messaging carries direct commercial weight.

In this webinar, TÜV SÜD experts will cover:

• What EmpCo prohibits — and where the narrow carve-outs are
• The substantiation standard national authorities will apply, and the evidence files companies need to hold
• How to audit existing claims, labels and marketing materials before September
• Practical steps to turn compliance into a structured, repeatable internal process

Places are limited. TÜV SÜD reserves the right not to confirm registrations from consultants and competitors.
Register now to secure your seat and reach out to [email protected] to submit questions in advance for the live Q&A.
Can't attend live? Register anyway — we'll send you the link to the recording.

Speaker

Giulia Zarroli
Senior Sustainability expert, TÜV SÜD

Giulia Zarroli is an LCA Specialist at TÜV SÜD Product Service. She works on the verification and validation of the environmental performance of products and organizations, focusing on greenhouse gas inventories and Life Cycle Assessment studies such as Environmental Product Declarations, Product Carbon Footprints, and Critical Review activities.
Together with her team, supports companies in meeting sustainability standards and regulatory requirements, including specific topics such as biogenic carbon content accounting. Her work ensures methodological rigor and reliable environmental information across the value chain.