Product safety

Toy Safety Directive - CE Mark on Toys

Adding value with our service portfolio

Adding value with our service portfolio

What is the Toy Safety Directive?

Toy manufacturers and retailers increasingly import toy products and parts from all over the world. To ensure they are safe for children to play with, the European Union introduced the EU Toy Safety Directive 2009/48/EC, which aims to establish minimum safety standards relating to toy features, flammability, substances, documentation and more. 

The EU safety directive for toys requires manufacturers to certify their products with a CE mark, which demonstrates the toy complies with these standards. A CE toys mark is mandatory for selling in the EU, and producers must carry out tests and produce documentation to demonstrate they are compliant.

Why is the Toy Safety Directive important?

A CE toys mark offers multiple benefits for manufacturers and retailers of toys, while the consequences of non-compliance can be damaging:

  • A CE toys mark is mandatory if you wish to sell to the 500 million consumers in the European Union and European Economic Area – failure to comply can lead to fines and product recall
  • CE toys testing can reveal any problems before you go to market, saving you money
  • Demonstrate your commitment to safety and enhance consumer trust in your brand

TÜV SÜD – trusted for certifying CE toys

TÜV SÜD is an EU Notified Body authorised to evaluate consumer products for compliance with the requirements the EU’s toy safety act. We offer a complete range of testing, certification, auditing and advisory services on regulations and standards applicable to toys and other children’s products.

Our global network of accredited laboratories can test your products to the requirements of the EU Toy Safety act, and the TÜV SÜD certification mark is globally recognised and trusted as a symbol of product safety. TÜV SÜD’s regulatory specialists constantly monitor changes to toy safety act legislation and can ensure your product complies with all relevant regulations. With TÜV SÜD, you ensure you achieve compliance fast and can bring your toys to the EU market in no time.

TÜV SÜD’s services for the Toy Directive

TÜV SÜD is a leading provider of comprehensive testing and certification services for all types of consumer products. We carry out a wide range of relevant product tests to bring your toys to market fast:

  • Testing – TÜV SÜD is equipped to conduct testing and evaluation consistent with the requirements of the Toy Safety Directive
  • Documentation – we can review the content of your product documentation and offer support in complying with the Directive’s safety requirements
  • Regulations – TÜV SÜD technical experts keep up-to-date on worldwide regulations and standards applicable to toy safety
  • Other requirements – we can offer support in complying with the requirements of the Toy Safety Directive in conjunction with other safety regulations and standards applicable to toys


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