Market Access to ASEAN for IT & Audio Visual (AV) Products

INTRODUCTION

ASEAN is one of the fastest growing consumer markets in the world and is expected to grow at a yearly average of 5.2% from 2018 to 2022¹. It is projected to become the fourth largest single market in the world by 2030².

With the rapid growth of vast consumer market in ASEAN, more and more electrical products being regulated and required approval before they can be placed in the market.

¹Source: “Economic Outlook for Southeast Asia, China and India 2018: Fostering Growth through Digitalisation”, OECD, 2018
²Source: "Winning hearts, minds in ASEAN", The Straits Times, 25 August 2017

ABOUT MARKET ACCESS TO ASEAN FOR IT & AUDIO VISUAL (AV) PRODUCTS

Each market in ASEAN will have their own sets of regulations for consumer Audio Visual products. In the absence of harmonised standards and requirements as well as differing national standards across countries, manufacturers need to be aware of the regulations for each country they want to access. In addition, the complex regulatory framework in some countries is constantly being updated and expanded.

IMPORTANCE OF MARKET ACCESS TO ASEAN FOR IT & AUDIO VISUAL (AV) PRODUCTS

Products that are found to be non-compliant will result in a series of consequences for the manufacturers and the companies who are importing or exporting these consumer Audio Visual products. Non-compliant products must be redesigned or re-engineered, resulting in delays and loss of revenue. Customs officials may impound or deny access to non-compliant products, exposing manufacturers to potential legal consequences.

 OUR WEBINAR WILL TACKLE THESE POINTS, FOCUSING ON:

• Legal Framework in ASEAN for IT/AV product
• Global Market Access (GMA)
• Q&A session 

KEY TAKEAWAY OF THE WEBINAR

• Tailored solutions - Based on research of regulatory requirements, certification stipulations and schemes for target markets and product.

• Interface with regulators - Interface with governmental organisations and certification bodies on behalf of clients lacking local representation.
• Testing - Product testing for a single or family of products in accordance with required test standards.
• Global knowledge bank - Regulation database for different products and countries, including national requirements, policies and technical regulations. 

Learn more about our services regarding GMA