ASEAN is one of the fastest growing consumer markets in the world and is expected to grow at a yearly average of 5.2% from 2018 to 20221. It is projected to become the fourth largest single market in the world by 20302.
With the rapid growth of vast consumer market in ASEAN, more and more electrical products being regulated and required approval before they can be placed in the market.
1Source: “Economic Outlook for Southeast Asia, China and India 2018: Fostering Growth through Digitalisation”, OECD, 2018
2Source: "Winning hearts, minds in ASEAN", The Straits Times, 25 August 2017
Each market in ASEAN will have their own sets of regulations for consumer Audio Visual products. In the absence of harmonised standards and requirements as well as differing national standards across countries, manufacturers need to be aware of the regulations for each country they want to access. In addition, the complex regulatory framework in some countries is constantly being updated and expanded.
Products that are found to be non-compliant will result in a series of consequences for the manufacturers and the companies who are importing or exporting these consumer Audio Visual products. Non-compliant products must be redesigned or re-engineered, resulting in delays and loss of revenue. Customs officials may impound or deny access to non-compliant products, exposing manufacturers to potential legal consequences.
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