Guide to Data Protection
2 min

The Benefits of Data Protection

Posted by: TÜV SÜD Expert

The Benefits of Data Protection

Data protection aims at building processes to safeguard data and create mechanisms for backup and recovery in case of disruption. As the amount of data being generated and stored continues to grow, the risk of unauthorised access by foreign parties becomes more significant. To address this, data protection strategies must focus on both data availability and management. Understanding how much data needs to be managed and ensuring it remains available is key to building an efficient data protection strategy. As a result, businesses must constantly evolve their data protection strategies to keep pace with the ever-changing landscape.

Benefits of Data Protection

Some key data protection benefits are stated below:

  1. Data safeguarding: Data protection ensures the safe maintenance and usage of data, providing organisations with the assurance of smooth functioning and proper handling of sensitive information crucial to their businesses.
  2. Builds brand reputation: Companies that prioritise the protection of their customers' data show that they value their privacy. Implementing a data protection plan not only assures the smooth functioning of a business but also creates a positive brand image, as customers perceive the organisation as responsible and trustworthy.
  3. Promotes growth: Organisations that focus on implementing data and privacy protections, including continuous monitoring of their processes, can rapidly strengthen and grow their business. This is because customers prefer companies that prioritise data and privacy protection over competitors that lack such controls.
  4. Competitive advantage: As the adage goes, “Data is the new oil,” meaning in today’s economies, data is as important as oil used to be fifty years ago. Protecting its databases from breaches can, potentially, provide a huge competitive advantage to businesses.
  5. Increased safety: The absence of data protection can result in potentially dangerous activities such as stalking and blackmailing through the misuse of sensitive information. A robust data protection plan can prevent these incidents and increase both physical and mental safety.
  6. Meeting Compliance Requirements: Failure to comply with global regulations related to data protection can lead to significant financial penalties and reputational damage for organisations. Therefore, it is crucial for every business to implement a data protection methodology to meet compliance requirements and standards.


As technology continues to advance, organisations are increasingly relying on data for informed decision-making processes. Without data, they have nothing to operate on, making data protection and privacy critical. While companies can develop their own protection plans, working with experienced professionals ensures compliance with global requirements and simplifies the process.

TÜV SÜD can support organisations in this regard with our assessment service for DPTM Certification, organisations can be in conformity with data protection practices. This not only helps businesses gain the trust of its stakeholders but also fosters confidence to thrive and achieve greater success. 

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