Digital Marketing for Greenwashing Prevention with reference to ISO 14020, 14021 and 14024 Environmental Labels and Declarations (SkillsFuture-supported)*

At the end of the course, you will:

• Gather and organise information for marketing related content and collaterals
• Produce creative content for marketing materials
• Consult with customers to provide marketing or technical advice
• Prepare marketing related content and collateral materials based on marketing plan
• Organise designers and printing services for production of marketing materials

In this program, you will learn the following:

• Content development framework and content marketing work
• Best practices in content marketing strategies
• Key principles and mechanics of content marketing
• Principles of digital marketing
• Principles and methods for showing, promoting, and selling products and/or services
• Principles of effective communication
• Customer needs and expectations
• Techniques of copywriting

The course is specially designed for:

• Sustainability Officers
• Marketing Managers
• Product managers
• Program managers
• Strategy consultants
• Environment professionals
• Advertising and PR professionals

The career prospects for the Building a Digital Footprint for the Green Economy (SSG) Training Programme are highly promising. As businesses transition towards sustainable practices, there is a growing demand for professionals who can effectively leverage digital tools to support the green economy.

Career prospects include:

• Sustainability Analyst
• Digital Sustainability Consultant
• Green Marketing Specialist
• Environmental Data Analyst
• Sustainability Programme Manager
• Corporate Social Responsibility (CSR) Specialist

The course content and structure are developed by the domain experts from TÜV SÜD. With immense experience and knowledge of the relevant standards, our team of product specialists and technical experts at TÜV SÜD have developed the course content based on the current business landscape and market requirements.

You will receive a certificate of completion from TÜV SÜD at the end of the course. You will also receive a Statement of Attainment from SSG subject to your achievement of a Competency grading for the final assessments.

1. Can I also attend e-learning courses on top of attending the Digital Marketing for Greenwashing Prevention with reference to ISO 14020, 14021 and 14024 Environmental Labels and Declarations (SSG) course?
Yes, you can register for any e-learning course at TÜV SÜD.

2. What is the course funding eligibility criteria?
Self-sponsored learners: Up to 50% of course fees for Singapore Citizens and Permanent Residents between 21 and 39 years old, and up to 70% of course fees for Singapore Citizens above 40 years old.

Company-sponsored learners:
1. SME employers who sponsor the following persons can apply for up to 70% funding
2. All employers can apply for absentee payroll
a. Singapore Citizens and PR: $4.50 per hour, capped at $100,000 per enterprise per calendar year
b. Singapore Citizens aged 30 and above (or Persons with Special Needs aged 13 and above), earning a monthly salary ≤$2,500: 95% of hourly basic salary, capped at $13 per hour

3. What is UTAP and how can I use it for course fee funding?
UTAP is a training benefit and shall apply for NTUC members/ NTUC Starter members only. NTUC and NTUC Starter members shall enjoy 50% off balance course fee payable.

• NTUC Starter members (aged 18-25 years old) shall be eligible for a cap of up to $200 per year.
• NTUC members 39 years old and below shall be eligible for a cap of up to $250 per year.
• NTUC members aged 40 years old and above shall be eligible for a cap of up to $500 per year.

NTUC Members and Starter members shall not be eligible if they have been company sponsored. NTUC member/ NTUC Starter member shall submit claim via UTAP system within 6 months after course/assessment completion.

4. How do I enroll for the Digital Marketing for Greenwashing Prevention with reference to ISO 14020, 14021 and 14024 Environmental Labels and Declarations (SSG) course?
To enrol and check your eligibility for SSG funding, please click on ‘Request training schedule’ button and fill up the form. Our team will contact you for the next steps to evaluate your eligibility for this course and enrolment procedures.

Non-Refundable Application Fee: The total course fee includes a non-refundable application fee of 5%. This fee will be collected during the online checkout process. The Applicant acknowledges and agrees that the application fee is non-refundable under any circumstances, regardless of the outcome of the application.

5. What is the Digital Marketing for Greenwashing Prevention with reference to ISO 14020, 14021 and 14024 Environmental Labels and Declarations (SSG) course methodology?
Participants will learn through lectures, case studies, group exercises and discussions.

6. Can I get a refund if I cancel my enrolment?
Yes, please contact us at [email protected] for more details. Terms and conditions apply.

7. Are there any tests in the middle of the course?
There will be formative assessments (class activities) during the class. There will be two modes of assessment at the end of the class, namely, a written test and a case study assessment. The achievement of a Competency grading is required in order to obtain a Statement of Attainment from SSG.