The used car business is often considered a ‘necessary evil’ within main dealerships, primarily to support trade-in agreements for new car sales. However, with a shift in consumer interest to used cars, dealerships are realising there is profit to be made in this previously neglected part of their business. This white paper explores how used car dealerships can take advantage of this burgeoning market by implementing a 6P strategy of profit, products, people, processes, presentation and promotion.
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Bosnia and Herzegovina