Consumer Electronics Safety
Consumers are increasingly concerned about the safety of electronics devices they purchase.
From personal computers and smart phones, to television sets and audio equipment, and even to state-of-the art smart home appliances, consumer electronics are an essential, perhaps
even indispensable, element in everyday life. Continued technical innovation and increasingly tech-savvy consumers are key factors in the continued growth in the demand for consumer electronics, and in the strong future economic outlook for manufacturers of consumer electronic devices.
But market prospects for consumer electronics manufacturers can easily be derailed or undone altogether when unsafe products reach the market. At the very least, reports of unsafe products typically result in negative publicity for the manufacturer. But unsafe products can also lead to consumer injuries and even death, thereby exposing manufacturers to potential legal consequences. And, the cost of product recalls can have a significant impact on a company’s profitability.
So what do consumers think about the safety of consumer electronics? How does the origin of consumer electronic devices influence consumers’ beliefs about whether a particular device is safe to use? What is the impact of product safety recalls on consumer buying habits? How do manufacturers of consumer electronics measure up in the minds of consumers when it comes to the safety of their products? And, most important, are consumers willing to pay a higher price for consumer electronic devices that have been evaluated for safety by an independent third-party?
The TÜV SÜD Safety Gauge is the world’s first independent study to evaluate consumer and business attitudes and experiences regarding product safety practices in the consumer electronics sector. The results of this landmark study reveal the increasing importance of product safety to consumers around the world, as well as their views about manufacturers’ efforts to improve product safety. This report summarises the results of the TÜV SÜD Safety Gauge study, and discusses the implications of the study’s findings for manufacturers of consumer electronic devices.