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The growth of retail sales via the Internet has increased consumer concerns about the security of their personal information. In addition, questions about the reliability of online purchase processes, delivery capabilities and online customer support have a direct impact on online purchasing behaviors, potentially reducing merchant revenues through online channels. This white paper discusses website certification as a tool to achieve greater transaction transparency and efficiency, thereby increasing consumer confidence, and how TÜV SÜD’s [email protected] shopping certification can help online merchants achieve these benefits.
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Bosnia and Herzegovina