Choose another country to see content specific to your location

//Select Country

TÜV SÜD SAFETY GAUGE 2013

Consumer Electronics Safety

DO YOU UNDERSTAND CONSUMERS' PRODUCT SAFETY EXPECTATIONS FOR ELECTRONIC DEVICES?

Consumers are increasingly concerned about the safety of electronics devices they purchase.

From personal computers and smart phones, to television sets and audio equipment, and even to state-of-the art smart home appliances, consumer electronics are an essential, perhaps
even indispensable, element in everyday life. Continued technical innovation and increasingly tech-savvy consumers are key factors in the continued growth in the demand for consumer electronics, and in the strong future economic outlook for manufacturers of consumer electronic devices.

But market prospects for consumer electronics manufacturers can easily be derailed or undone altogether when unsafe products reach the market. At the very least, reports of unsafe products typically result in negative publicity for the manufacturer. But unsafe products can also lead to consumer injuries and even death, thereby exposing manufacturers to potential legal consequences. And, the cost of product recalls can have a significant impact on a company’s profitability.

So what do consumers think about the safety of consumer electronics? How does the origin of consumer electronic devices influence consumers’ beliefs about whether a particular device is safe to use? What is the impact of product safety recalls on consumer buying habits? How do manufacturers of consumer electronics measure up in the minds of consumers when it comes to the safety of their products? And, most important, are consumers willing to pay a higher price for consumer electronic devices that have been evaluated for safety by an independent third-party?

The TÜV SÜD Safety Gauge is the world’s first independent study to evaluate consumer and business attitudes and experiences regarding product safety practices in the consumer electronics sector. The results of this landmark study reveal the increasing importance of product safety to consumers around the world, as well as their views about manufacturers’ efforts to improve product safety. This report summarises the results of the TÜV SÜD Safety Gauge study, and discusses the implications of the study’s findings for manufacturers of consumer electronic devices.

EXPLORE

Safety Gauge Report 2013: Consumer Electronics Safety
Report

TÜV SÜD SAFETY GAUGE 2013: Consumer Electronics

Download a copy of the research analysis today

Download here

Safety Gauage 2013: Business Findings
Stories

Safety Gauge 2013: Business Findings

Business perception of the importance of product safety

Learn more

Product recalls
Stories

Product Recalls

Safety costs vs. recall risks

Learn more

Consumer Products and Retail Essentials
E-ssentials

Consumer Products & Retail E-ssentials

Consumer trust is key when you manufacture or retail products that are part of everyone’s daily life

Learn more

View All Resources

Next Steps

Select Your Location

Global

Americas

Asia

Europe

Middle East and Africa