building a digital footprint

Building A Digital Footprint For A Digital Economy

CREATING, PROMOTING, AND SELLING PRODUCTS WITH A FOCUS ON ENVIRONMENTAL RESPONSIBILITY: ENJOY UP TO 70% COURSE FEE FUNDING*

CREATING, PROMOTING, AND SELLING PRODUCTS WITH A FOCUS ON ENVIRONMENTAL RESPONSIBILITY: ENJOY UP TO 70% COURSE FEE FUNDING*

ABOUT THE BUILDING A DIGITAL FOOTPRINT FOR THE GREEN ECONOMY TRAINING COURSE 

The Building A Digital Footprint For The Green Economy course is designed to delve into Green Marketing and content design and development with an emphasis on sustainability. Participants will explore content development and marketing strategies, learning how to craft compelling narratives that align with eco-friendly principles. The course covers the development of a brand persona that resonates with sustainability values and guides marketing efforts.  

*This is a SkillsFuture Singapore supported (SSG) course: Enjoy up to 70% course fee funding*! Get additional support with SkillsFuture Enterprise Credit and absentee payroll on sustainability training. (refer to FAQ for more details). 

Duration: 30 hours facilitation, 2 hours assessment 

Language: English 

TCS Code: EPW-SNM-4048-1.1

WHAT WILL YOU LEARN FROM THE BUILDING A DIGITAL FOOTPRINT FOR THE GREEN ECONOMY COURSE? 

At the end of the course, participants will be able to: 

  • Gather and organise information for marketing related content and collaterals  
  • Produce creative content for marketing materials  
  • Consult with customers to provide marketing or technical advice  
  • Prepare marketing related content and collateral materials based on marketing plan  
  • Organise designers and printing services for production of marketing materials 

Topics to be covered in this course include: 

  • Content development framework and content marketing work  
  • Best practices in content marketing strategies  
  • Key principles and mechanics of content marketing  
  • Principles of digital marketing  
  • Principles and methods for showing, promoting, and selling products and/or services  
  • Principles of effective communication  
  • Customer needs and expectations  
  • Techniques of copywriting 

Click here to view other SSG-funded courses. 

WHAT IS THE BUILDING A DIGITAL FOOTPRINT FOR THE GREEN ECONOMY COURSE METHODOLOGY? 

Participants will learn through lectures, case studies, group exercises and discussions. There will be two methods of assessment at the end of the course comprising of a written test and a case study assessment. 

WHO SHOULD ATTEND? 

This course is specially designed for:  

  • Sustainability Officers  
  • Marketing Managers 
  • Product managers  
  • Program managers  
  • Strategy consultants  
  • Environment professionals  
  • Advertising and PR professionals 

WHO IS THE COURSE ADVISOR? 

The course content and structure are designed by the domain experts from TÜV SÜD. With immense experience and knowledge in the relevant standards, our team of product specialists and technical experts at TÜV SÜD, developed the course content based on current business landscape and market requirements. 

 

  • What are the benefits of enrolling in this course?
    • Build customer engagement – Develop brand personas that resonate with sustainability values 
    • Manage customer needs and expectations – Draw insights from standards that govern environmental labelling principles to market products with environmental responsibility  
    • Achieve optimal results without compromising affordability - Leverage various funding support options to maximise affordability – receive up to 70% SkillsFuture (SSG) Course Fee Funding*.  
    • Global recognition powered by leading experts – With a wealth of experience and a strong presence across diverse industries, we excel at understanding and effectively addressing sector-specific sustainability needs. Our personnel certificates provide our customers with greater market opportunities.  

      *Terms and Conditions apply. 

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