Choose another country to see content specific to your location

//Select Country

Safety Gauge 2013: Consumer Findings

Consumer perception of the importance of product safety

High consumer demand for products with greater safety levels

The research findings indicate that consumers are becoming more discerning when it comes to product safety and are expected to be the main driving force for increased safety levels. The main push factor is contributed by consumers' experience of safety incidences. The high consumer demand can be seen from the percentage of participants who are placing increasing importance on safety and their willingness to pay a premium for products that display exemplary safety standards.

Safety Gauge 2013 Report: Consumer Findings
51% of consumer respondents said that they can recall specific experiences with unsafe products in the last five years. Across all markets, cuts from sharp edges of a product (24%), allergic reactions (21%) and injuries due to faulty product design (18%) are the most common cited product safety incidences

Safety Gauge 2013 Report: Consumer Findings
Consumer concern around product safety is mounting, with 63% of those surveyed stating that product safety is very important to them now, up from 47% in 2007. This trend is expected to continue positively in the next 5 years as 68% of consumers said that product safety will remain a very important purchase criteria.

Safety Gauge 2013 Report: Consumer Findings
The age of Internet offers convenience of shopping with just few clicks, but presents more safety concerns to more than half (57%) of respondents as compared to the same purchases made in stores.

Safety Gauge 2013 Report: Consumer Findings
Majority of consumers place a high value on product safety. On average, 77% of consumers are willing to pay premium, averaging 16% over regular selling price, for products which display exemplary safety standards which are verified by a credible, independent third-party. The average premium for children's products (18%) is the highest among the segments studied.

Related Topics

Safety Gauge 2013 Global Report
Report

TÜV SÜD Safety Gauge 2013

Download a copy of the research analysis today

Download here

TÜV SÜD Safety Gauge
Stories

Safety Gauge 2013

Product safety in the eyes of business and consumers

Learn more

Safety Gauage 2013: Business Findings
Stories

Safety Gauge 2013: Business Findings

Business perception of the importance of product safety

Learn more

Safety Gauge 2013: The Way Forward
Stories

Safety Gauge 2013: The Way Forward

What can the industries do to improve safety levels?

Learn more

See all stories

Next Steps

Select Your Location

Global

Americas

Asia

Europe

Middle East and Africa